The city of Altea in Spain, renowned for its white-washed houses, cobblestone streets, and vibrant artistic atmosphere, strategically leverages its assets to combat tourism seasonality. By promoting its year-round cultural scene, local markets, and temperate climate—where businesses remain open outside of peak summer—Altea has successfully attracted visitors during traditionally slower periods. This focus on its authentic charm and bohemian culture has helped the town achieve significant growth in off-peak tourism.